To ‘optimize’ a website means to build it so that it will be discovered by search engines, and to design each page in such a way that the site’s contents will be thoroughly mapped and indexed to keywords that potential customers employ when seeking your products or services.
There are many facets to SEO. My focus is mainly on relevant content, keyword placement and research, and metadata and tracking the site’s performance using Google Analytics.
Your keywords are your life. Your keyword market is the natural “search language” your customers are using to try and find you online. It’s the quirky combination of terms that someone comes up with while trying to accurately describe something very specific to them.
Meta Tags (keywords and description) and Title Tags are pieces of HTML code that help describe and classify the content on a web page. Having a uniquely optimized Title on each page is critical for obtaining the best possible placement within search engine results.
When the Titles and Meta Tags properly support the content on each web page the potential placement of that page increases when searched for. Our search experts will write and deliver new Titles and Meta-Tags in an effort to improve your site’s performance at search engines naturally.
Google Analytics is a web analytics solution that gives you insights into your website traffic and marketing effectiveness. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.